The Vacation Channel recently had the opportunity to prepare a presentation on Roku marketing at the VA1 Governor's Tourism Summit 2022. We shared our experience as tourism marketers focused on video production, and discussed how we grew our business from a small TV channel that...
What role does OTT play in the future of TV marketing? How can advertising on The Vacation Channel's Roku app help your business?...
Roku is a streaming TV service that allows you to watch content on-demand! The Roku platform features several apps you may already be familiar with (Netflix, Hulu, HBO, Amazon Prime TV, etc.) plus apps like Spotify and YouTube, so you can stream video content on...
The Vacation Channel is committed to helping our tourism partners in Coastal Virginia. The vaccine rollout and declining COVID cases leave us optimistic for the upcoming tourism season! Data from the latest STR report from Virginia Tourism Corporation shows that occupancy rates throughout Virginia in...
The Vacation Channel and Frequency Creative are now building custom streaming channels for clients who want to expand their reach for video content. Reach customers in their homes with streaming media on Roku and Amazon Fire TV. As we build on these platforms, we also...
The Vacation Channel works with many small businesses, nonprofits, tourist attractions, and restaurants that have been thrown off course by unplanned closures due to COVID-19. Rather than panic about what may happen next, we would like to encourage businesses to see this as an opportunity....
When clients talk about shifting their money out of traditional media and into digital, I remind them that The Vacation Channel is a hyper-targeted medium. We are ONLY talking to visitors in their hotels, eager for something to do while they’re in town. Many tourists...