Airtime on The Vacation Channel

Video Marketing Experts

The Vacation Channel is the perfect fit for businesses in Virginia. Our family-owned company specializes in tourism marketing and has been helping local businesses attract vacationers for more than 40 years. In 2020, we launched a custom Roku & Amazon TV channel, reaching visitors in the early trip-planning phase and offering our advertisers new strategies through our OTT television apps.

How is it different from other video ads?

Viewers have “cut the cord”

More than half of American homes don’t watch cable or broadcast TV

Viewers are skipping video ads

66% of users will skip video ads if they can.*

Viewers scroll past video ads on social.

Average Facebook video views are only 10 seconds.**

Location is Everything

Our audience isn’t waiting at the doctor’s office or the school pickup.

They’re at home, relaxing on the sofa.

Planning their next vacation.

Your ad isn’t an interruption to the show or movie they were watching.

Your ad is the main attraction.

Why Streaming?

Households are cutting the cord on broadcast and cable TV. According to recent studies, the share of American adults who subscribe to cable or satellite TV has dropped 26% since 2015. Cord-cutting households will outnumber paid TV households in 2023.*

Roku is the largest smart TV platform, already available in more than 70 million U.S. households, providing access to apps like HBO, Netflix, Hulu and more. Our Roku channel is regularly ranked in the Top 15 travel apps on Roku, and is connecting to more than 3,000 new households per month that are interested in planning a trip to Coastal Virginia. outnumber paid TV households in 2023.*

Who is watching?

The Vacation Channel on Roku and Amazon Fire TV is installed in more than 50,000 homes. Our growth strategy has been focused on nearby drive markets on the East Coast, designed to target the same audiences that regional CVBs are reaching. We have curated a qualified audience of viewers within a day’s drive to Virginia, who are interested in Travel and Tourism. We strategically advertise our channels on the native apps within our streaming platforms to attract new viewers year-round.

User Experience

When a user clicks an ad, The Vacation Channel is automatically installed on their TV. From there, they can browse videos from Virginia retailers, restaurants, attractions and destinations. Our data shows that the average viewer is watching for 30+ minutes per session! Travelers are using The Vacation Channel to plan their next Coastal Virginia adventure, and we want to make sure your business is included!

Sources: *

Learn More

Let The Vacation Channel help you find a way to leverage all your video assets in a way that aligns with your marketing goals! We have pricing to fit every budget. If you’re interested in airtime or a custom channel, please book an appointment for a 30-minute introduction so that we can learn more about you and discuss packages.

Airtime on The Vacation Channel

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