Video Marketing &
Visual Storytelling

presented by Tyler Adams and Erika Guess
November 2022

Learn how to engage a travel-seeking, drive-market audience with exceptionally visible advertising—using videos that you already have!

In August 2022, Forbes reported that 88% of U.S. households are connected to TV streaming services like Roku, Amazon Fire, and Apple TV. At an average of three hours per day, families and households are not just watching Netflix and Hulu, they are planning vacations for hours at a time.

Regularly ranked in Roku’s Top 10 nationwide travel TV apps, The Vacation Channel is leading the way for introducing Virginia destinations to avid travelers. Our team has connected dozens of destinations and attractions to a travel-ready audience through our own vacation marketing apps and custom destination-focused channels.Let us show you how to integrate your existing video library into a streaming TV pipeline that engages viewers for hours at a time. We will share insight into our viewership data for creating the most engaging content in 2023. Learn how we build custom TV channels that can compete with the best!

PLUS: Attendees will be entered to win a 12-month airtime package on The Vacation Channel!

The Vacation Channel is proud to sponsor VA-1

For over forty years, The Vacation Channel has been a leader in tourism marketing through fun and engaging videos. In addition to producing high-quality visuals, they create custom Roku and AmazonTV streaming channels, reaching visitors who are trip-planning, and offering advertisers new strategies through OTT.

The Vacation Channel on Roku



We shoot in 4K on RED Epic and RED Scarlet cameras. Our superpower is finding just the right messaging and telling your story beautifully.


From headshots to product photos, to custom branding images for your business—we’ve got you covered and will make you look great!


We will help you identify your audience, and create messaging that turns them into customers. Google, social, SEO—we do it all.

Learn More

About Tyler Adams

Tyler is an experienced visual storyteller, who splits her time as a producer and photographer for The Vacation Channel, in addition to her role as Director of Sales and Marketing. She works closely with clients during production to capture the humanity in their brand and is continually striving to deliver high-quality work for clients like Colonial Williamsburg and Hampton CVB, in addition to small business and attractions throughout the region.

About Erika Guess

Erika combines nearly two decades of marketing experience with big-picture strategy to help brands adopt innovative marketing tools. Her career has taken her through the worlds of nonprofit, tourism marketing, home improvement, and web development. She specializes in managing digital marketing and analytics, helping clients create messages that turn audiences into customers.

Register to Win a 12-month Airtime Package!

Your destination or attraction could win a full year of advertising on The Vacation Channel’s Roku app, streaming in 35,000+ homes! Gain exposure with streaming audiences who are interested in travel, and showcase your video assets on an OTT platform.


One entry per person. Winner announced at 2pm on Tuesday, November 15. Entrants do not need to be present to win. Winners will be notified via email; prize must be claimed by November 30, 2022 through contacting The Vacation Channel ([email protected]). 12-month airtime period required to begin on or before May 1, 2023. Read the official rules here.