Video Marketing &
Visual Storytelling

presented by Tyler Adams and Erika Guess
November 2022

Video is leading digital engagement across platforms. Learn how to quickly create and edit your own video content, and discover the best ways to leverage your growing video library, from social to broadcast to OTT. Video is your brand’s most valuable tool, whether you’re a small organization looking to break through on social media, or a large destination ready to launch your own Roku channel!

The Vacation Channel is proud to sponsor VA-1

For over forty years, The Vacation Channel has been a leader in tourism marketing through fun and engaging videos. In addition to producing high-quality visuals, they create custom Roku and AmazonTV streaming channels, reaching visitors who are trip-planning, and offering advertisers new strategies through OTT.

The Vacation Channel on Roku

Services

Videography

We shoot in 4K on RED Epic and RED Scarlet cameras. Our superpower is finding just the right messaging and telling your story beautifully.

Photography

From headshots to product photos, to custom branding images for your business—we’ve got you covered and will make you look great!

Digital

We will help you identify your audience, and create messaging that turns them into customers. Google, social, SEO—we do it all.


Learn More


About Tyler Adams

Tyler is an experienced visual storyteller, who splits her time as a producer and photographer for The Vacation Channel, in addition to her role as Director of Sales and Marketing. She works closely with clients during production to capture the humanity in their brand and is continually striving to deliver high-quality work for clients like Colonial Williamsburg and Hampton CVB, in addition to small business and attractions throughout the region.

About Erika Guess

Erika combines nearly two decades of marketing experience with big-picture strategy to help brands adopt innovative marketing tools. Her career has taken her through the worlds of nonprofit, tourism marketing, home improvement, and web development. She specializes in managing digital marketing and analytics, helping clients create messages that turn audiences into customers.