An important part of the video production workflow is what happens BEFORE the camera starts rolling. The pre-production process that occurs in the weeks and months before we start shooting your video establishes the project’s foundation and framework. A professional video production company will be skilled and ready to assist in all areas of pre-production, but preparing a comprehensive creative brief ahead of time will help guarantee successful messaging and aid the production team in preparing a tailored budget to address your needs and goals.
Our comprehensive 10-step Creative Brief should contain the answers to the following questions:
The Vacation Channel will work with you to address these items:
LOCATION SCOUTING | Where are you planning to shoot and what challenges might you have there? Are there lighting, audio, or other logistical problems that need to be considered? A preproduction location visit and discussion with on-site maintenance or security is often necessary.
PERMITS | Do you require permits for shooting or waivers for people in the video? Will you need special insurance? What parking options are available for the crew and equipment?
TALENT or PRESENTERS | Who is on camera, and are they prepared? Have they rehearsed their lines or will they be using a teleprompter? What should they be wearing, and do they require hair and makeup?
WEATHER | Are you shooting outdoors? Do you have an alternate rain date?
SCHEDULE | Does your production plan include a shotlist and schedule that lets everyone know when to arrive and how long each scene or shot is going to take?
The Vacation Channel would love to help your team deliver your next award-winning, record-breaking, smile-inducing video campaign. We’re ready to take your ideas to the next step, and we’ll even pitch in on your homework if you get stuck on any questions above.